Our Connection-Builder program helps you establish key connections with your target (buyer) personas.
If you are in B2B, especially in the English-speaking, North American markets, many of your prospective customers "are on LinkedIn". Having a presence on LinkedIn will help you learn more about them, be educational, and initiate valuable relationships.
Two key lessons for interacting on LinkedIn:
- Do. Not. Sell. On LinkedIn. Nobody wants it. Don't try it.
- Be personal. Learn. Educate. (Did we say: do not sell?)
As part of our LinkedIn Connection-Builder Program, we operationalize with and for you:
- Define Buyer Personas
- Establish LinkedIn Navigator populations for target buyer personas
- Reach out with personalized connection requests to individuals in defined LinkedIn populations. This can lead to approx. 15-30% new connections per day based on the number of connection requests made.
- Transfer LinkedIn connection data to your CRM where applicable.
With the LinkedIn Connection-Builder Plus, you get all of the above, plus
We create 1 LinkedIn publication per month to increase the visibility/credibility of the connecting individual, e.g., CEO, CMO, CRO, Evangelist.
You can add our Connection-Builder to an existing project or retainer or contract for it separately. Contact Us for more information.