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Image Guidelines for Facebook Profile, Cover Photo, Feed, and Panorama

The most commonly used images on Facebook are a page's profile picture and cover photo.

Profile Picture:

  • Displays at 170x170 pixels on your page on computers, 128x128 pixels on smartphones and 36x36 pixels on most feature phones.
Cover Photo
  • Displays at 820 pixels wide by 312 pixels tall on your page on computers and 640 pixels wide by 360 pixels tall on smartphones.
  • Must be at least 400 pixels wide and 150 pixels tall.
  • Loads fastest as an sRGB JPG file that's 851 pixels wide, 315 pixels tall and less than 100 kilobytes.
For profile pictures and cover photos with your logo or text, you may get a better result by using a PNG file.
Keep in mind that your page’s profile picture will be cropped to a circular shape in ads and posts, but will remain the same square shape when people visit your page.
 

Facebook Feed

Design Recommendations

  • File type: jpg or png
  • Image ratio: 1.91:1 to 4:5
  • Recommended resolution: Upload the highest resolution image available.
  • Primary Text: 125 characters
With Link
  • Image ratio: 1.91:1 to 1:1
  • Recommended resolution: at least 1,080 x 1,080px
  • Headline: 25 characters
  • Description: 30 characters

Panoramas or 360 Photos

Panoramas or 360 photos may appear on Facebook as an interactive experience. Facebook recognizes and processes these photos by looking for camera-specific metadata found in photos taken using 360-ready devices. Learn more

Best Practices For Image Ads on Facebook

Technical Requirements

  • Desktop
    • Desktop News Feed
      • Single Image Ad
        • Image Aspect Ratio
          • Minimum Aspect Ratio : 400x500
      • Single Image Ad With Link
        • Image Dimension
          • Minimum Width : 476 pixels
          • Minimum Height : 249 pixels
        • Image Aspect Ratio
          • Minimum Aspect Ratio : 100x100
          • Maximum Aspect Ratio : 191x100
  • Mobile
    • Mobile News Feed
      • Single Image Ad
        • Image Aspect Ratio
          • Minimum Aspect Ratio : 400x500
      • Single Image Ad With Link
        • Image Dimension
          • Minimum Width : 320 pixels
        • Image Aspect Ratio
          • Minimum Aspect Ratio : 100x100
          • Maximum Aspect Ratio : 191x100