Lifecycle Stages in Marketing and Sales

As part of our Sales Process Operations, we are using the following Lifecycle Stages and Definitions


Contacts who know of our business and have opted in to hear more from our team. These are likely visitors that have signed up for your blog or newsletter.


Contacts who have shown sales-readiness beyond being a subscriber. An example of a lead is a contact who downloads/signs up for a content offer from our business.

Marketing Qualified Lead (MQL)

Contacts who have engaged with the team's marketing efforts, but are still not ready to receive a sales call. Examples of an MQL include contacts who respond to a specific form in a marketing campaign, complete a survey, etc.

Sales Qualified Lead (SQL)

Contacts who have indicated through their actions that they are ready for a direct sales follow-up. An example of an SQL is a contact who submits a question about your product through a contact form.


Contacts who are real sales opportunities, i.e., contacts who are a member of an opportunity/deal that’s been set up in the CRM.


Contacts with closed-won opportunities/deals.


Customers who advocate for your business and whose networks may be leveraged for further leads.